Manager, Marketing Campaigns
Let's Grow Together Our mission is to live our at your side promise and simplify and enrich the lives of our customers, employees, and communities.
At your side is more than a slogan to us; it's the purpose we do our best to fulfill every day.
With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next.
We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education.
Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future.
If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be at your side every step of the way.
Are you a campaign-savvy leader looking to play an essential role in a rapidly growing business? By executing marketing campaigns targeted at the Retail, Transportation & Logistics (T&L), and Warehousing industries, you'll help us maintain our momentum as a thought leader in our target market.
You'll be supported by an internal team as well as outside agencies as you continue to build our brand awareness, drive high quality leads, execute marketing campaigns and media buys, work with channel partners, and fulfill the key functions and responsibilities listed below.
So if you're looking for a job where you can fully utilize your campaign-coordinating chops, this job is the right fit for you.
Note:
This is a hybrid work environment that requires an on-site presence at our Westminster, CO location on a weekly basis.
Employees may work remotely up to two days per week and assigned office days will be determined by managers.
Campaign Strategy, Development, Execution & Reporting Campaign Development & Execution - Work with appointed agency, marketing communications, and other key stakeholders to develop strategy for, manage, and execute on marketing campaigns across assigned target vertical markets, with email being the predominant vehicle Content Development - Identify trends and insights in the assigned vertical market, leveraging the business unit experts to create new content or re-purpose existing content, including but not limited to:
white paper, case study, infographic, blog piece, slide share, video, video testimonial etc.
Digital Media Creation & Placement - Research, identify, and select the best digital ad placements for the assigned vertical markets; Manage the creative and content for the placement as well as monitor and report on a quarterly basis Channel Marketing Collaborate with Sales, Business Development, and Product teams to develop integrated campaigns for partners that drive demand and establish brand awareness Work with channel partners to expand the reach of our existing campaign material, measuring performance by monitoring partner digital outreach and results of any combined activities Co-create combined messaging, promotions, or campaigns with partners to drive demand for our products in a solution Channel Enablement Drive the process for intake, development, and distribution of sales tools, sales collateral, promotion flyers etc.
that enable our partners to effectively sell BMS' products and services Ensure partners have the latest and most effective content, resources, and tools Reporting, Analytics and Communication Ensure all campaigns are designed to achieve measurable results Develop relevant Key Performance Indicators (KPIs) for campaigns, analyze performance to determine return-on-investment (ROI), and make recommendations for improvement Communicate regularly with the Sales, Marketing, and Product teams, keeping them abreast of new content and campaign status Communicate activities to management on a monthly basis Requirements Education Bachelor's Degree in Business, Marketing, Communications, or related field (or equivalent experience) Master's Degree Business, Marketing, Communications, or related field is preferred Eloqua Certification is referred Experience -7 - 10 years combined, relevant experience spanning the following areas:
Developing effective marketing campaigns, managing the execution, measuring performance, and enhancing tactics to drive continuous improvement and revenue Supporting traditional B2B marketing activities, including but not limited to channel enablement, promotions, and the creation of marketing assets -2
years working with and marketing to the Retail, Transportation & Logistics (T&L), and/or Warehouse & Manufacturing industries Software/Technical Skills Marketing Automation Platform (Eloqua or other) Customer Relationship Management (CRM) Software (Salesforce preferred) Project Management Tools (Click Up) is preferred Other Skills/Knowledge/Abilities Ability to handle and prioritize multiple projects under pressure and execute on tight deadlines Ability to collaborate and develop teams to achieve desired results, by building trust and relationships with different functions in the organization Ability to translate insights into actionable recommendations Ability to direct and interact with creative agencies Excellent presentation skills, with an ability to present to all levels of the organization Knowledge of the Retail, Transportation & Logistics (T&L), Manufacturing, and Warehouse industry markets This role will be a hybrid role.
Subject to business needs, employees may work remotely up to two days per week.
Assigned office days will be determined by managers #LI-Hybrid The salary (or hiring) range for this position is $95,000 - $120,000 per year Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data This position is eligible to participate in the relevant Brother variable pay incentive plan(s).
Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off.
Details are available at https:
//mybenefits.
nfp.
com/Brother/2023/guidebook/ Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work.
Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd.
With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago.
Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas.
It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.
S.
In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico.
For more information, visit www.
brother.
com.
Brother International Corporation (Brother) is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws.
If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.
Recommended Skills Brand Awareness Brochure Design Business Development Business Process Improvement Business Requirements Customer Relationship Management Estimated Salary: $20 to $28 per hour based on qualifications.
At your side is more than a slogan to us; it's the purpose we do our best to fulfill every day.
With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next.
We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education.
Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future.
If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be at your side every step of the way.
Are you a campaign-savvy leader looking to play an essential role in a rapidly growing business? By executing marketing campaigns targeted at the Retail, Transportation & Logistics (T&L), and Warehousing industries, you'll help us maintain our momentum as a thought leader in our target market.
You'll be supported by an internal team as well as outside agencies as you continue to build our brand awareness, drive high quality leads, execute marketing campaigns and media buys, work with channel partners, and fulfill the key functions and responsibilities listed below.
So if you're looking for a job where you can fully utilize your campaign-coordinating chops, this job is the right fit for you.
Note:
This is a hybrid work environment that requires an on-site presence at our Westminster, CO location on a weekly basis.
Employees may work remotely up to two days per week and assigned office days will be determined by managers.
Campaign Strategy, Development, Execution & Reporting Campaign Development & Execution - Work with appointed agency, marketing communications, and other key stakeholders to develop strategy for, manage, and execute on marketing campaigns across assigned target vertical markets, with email being the predominant vehicle Content Development - Identify trends and insights in the assigned vertical market, leveraging the business unit experts to create new content or re-purpose existing content, including but not limited to:
white paper, case study, infographic, blog piece, slide share, video, video testimonial etc.
Digital Media Creation & Placement - Research, identify, and select the best digital ad placements for the assigned vertical markets; Manage the creative and content for the placement as well as monitor and report on a quarterly basis Channel Marketing Collaborate with Sales, Business Development, and Product teams to develop integrated campaigns for partners that drive demand and establish brand awareness Work with channel partners to expand the reach of our existing campaign material, measuring performance by monitoring partner digital outreach and results of any combined activities Co-create combined messaging, promotions, or campaigns with partners to drive demand for our products in a solution Channel Enablement Drive the process for intake, development, and distribution of sales tools, sales collateral, promotion flyers etc.
that enable our partners to effectively sell BMS' products and services Ensure partners have the latest and most effective content, resources, and tools Reporting, Analytics and Communication Ensure all campaigns are designed to achieve measurable results Develop relevant Key Performance Indicators (KPIs) for campaigns, analyze performance to determine return-on-investment (ROI), and make recommendations for improvement Communicate regularly with the Sales, Marketing, and Product teams, keeping them abreast of new content and campaign status Communicate activities to management on a monthly basis Requirements Education Bachelor's Degree in Business, Marketing, Communications, or related field (or equivalent experience) Master's Degree Business, Marketing, Communications, or related field is preferred Eloqua Certification is referred Experience -7 - 10 years combined, relevant experience spanning the following areas:
Developing effective marketing campaigns, managing the execution, measuring performance, and enhancing tactics to drive continuous improvement and revenue Supporting traditional B2B marketing activities, including but not limited to channel enablement, promotions, and the creation of marketing assets -2
years working with and marketing to the Retail, Transportation & Logistics (T&L), and/or Warehouse & Manufacturing industries Software/Technical Skills Marketing Automation Platform (Eloqua or other) Customer Relationship Management (CRM) Software (Salesforce preferred) Project Management Tools (Click Up) is preferred Other Skills/Knowledge/Abilities Ability to handle and prioritize multiple projects under pressure and execute on tight deadlines Ability to collaborate and develop teams to achieve desired results, by building trust and relationships with different functions in the organization Ability to translate insights into actionable recommendations Ability to direct and interact with creative agencies Excellent presentation skills, with an ability to present to all levels of the organization Knowledge of the Retail, Transportation & Logistics (T&L), Manufacturing, and Warehouse industry markets This role will be a hybrid role.
Subject to business needs, employees may work remotely up to two days per week.
Assigned office days will be determined by managers #LI-Hybrid The salary (or hiring) range for this position is $95,000 - $120,000 per year Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data This position is eligible to participate in the relevant Brother variable pay incentive plan(s).
Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off.
Details are available at https:
//mybenefits.
nfp.
com/Brother/2023/guidebook/ Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work.
Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd.
With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago.
Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas.
It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.
S.
In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico.
For more information, visit www.
brother.
com.
Brother International Corporation (Brother) is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws.
If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.
Recommended Skills Brand Awareness Brochure Design Business Development Business Process Improvement Business Requirements Customer Relationship Management Estimated Salary: $20 to $28 per hour based on qualifications.
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